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Marketing guide

Connect Facebook and Instagram for posting and comments

Social accounts let Marketing Studio publish to your Page and Instagram, and bring the comments on your posts into the inbox.

By Updated 4 min read Every plan; AI-written posts from Growth

In short

  1. Open Settings › Social accounts. Sign in at app.ezychat.io and go to Settings, then Social accounts.
  2. Connect a Facebook Page. Under Connect an account, choose Facebook and sign in, then pick the Page to publish to.
  3. Connect Instagram. Choose Instagram and pick the professional account linked to your Page.
  4. Publish from Marketing. Open Marketing, pick or write a post, choose your destinations, and publish or schedule it.

A social account connects a Facebook Page or Instagram professional account to Marketing Studio, so you can publish and schedule posts, and so the comments on those posts land in your ezychat.io inbox. It’s separate from a channel, which brings direct messages in.

Before you begin

  • Admin access to your business’s Facebook Page.
  • For Instagram, a professional account linked to that Page.

1. Open Settings › Social accounts

Sign in at app.ezychat.io and go to Settings › Social accounts. The page explains the two jobs a social account does: Publish & schedule, and Manage comments.

2. Connect a Facebook Page

Under Connect an account, choose Facebook, sign in, and pick the Page you want to publish to. It appears under Connected accounts.

3. Connect Instagram

Choose Instagram and pick the professional account linked to your Page.

4. Publish from Marketing

Open Marketing. Studio suggests posts from your own catalogue, bookings and chats, or you can write your own. Pick a Post, Reel or Story, choose your destinations, and check the warnings Studio shows before you send, such as an image Instagram would crop. Then Publish now or Schedule it.

Every scheduled and published post appears on the content calendar.

Comments, answered

Comments on your posts arrive in the inbox under Engagement. Your team can reply, hide or delete them, and your AI employee can reply in public to the ones your documents answer.

Ready to try it?

The free plan includes one channel and one AI employee. No card.

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Questions

What's the difference between a channel and a social account?

Channels bring direct messages into the inbox, such as WhatsApp, Messenger and Instagram DMs. Social accounts cover your posts and the comments on them. Connect both to handle everything a customer sends you.

Will the AI answer comments?

It replies in public to comments it can answer from your documents and within your guardrails. The rest wait for a person. You can switch comment replies off.

How many AI-written posts do I get?

Publishing by hand is on every plan. AI-written posts are included from Growth, with 30 a month, 120 on Professional and 300 on Scale.

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