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The WhatsApp Business Platform
How the WhatsApp Business app and API differ, what Meta charges in Malaysia, and how its rules work, checked against Meta's own documentation.
- WhatsApp platform WhatsApp Business app vs WhatsApp Business API: which do you need? One is a free phone app. The other connects your number to software. Here is how to tell which one your business has outgrown. · 3 min read
- WhatsApp platform WhatsApp replies are no longer free: Meta's 1 October 2026 change Meta now charges for replies in customer-service chats, not just for templates. Here is what changed, what is still free, and how to keep the bill predictable. · 3 min read